CIE has a capacity to run global campaigns online. These campaigns are either proactive and planned in advance, for example the meetgilad.com campaign, or they can be reactive campaigns in response to unfolding events, such as our Flotilla response at talkgaza.com. Campaigns are issue based and a key part of modern public diplomacy.
CIE also do analysis of other people’s online campaigns. This gives us insight into the online war against Israel, as well as ideas of effective campaigning from unrelated online projects. With more people then every getting their news online, often via social media, knowledge of the online information space is essential.