MeetGilad.com was launched in the lead up to Gilad Shalit’s 24th birthday. The campaign was supported by postcards given out in major cities in Australia as well as global online advertising. In February 2011 the campaign was launched in the UK with support from 20 major Jewish organisations. In a February 2011 opinion article, the Chief Rabbi endorsed the campaign and urged the community to support it.
The Meet Gilad site introduces people to Gilad Shalit and his plight and directs them to take action by leaving a message for Gilad. The first collection of these messages were delivered to the UN Secretary General in December 2010. The message have been sent, and will continue to be sent, with a request that the Secretary General get them to Gilad Shalit, given that Gilad has been denied communication without the outside world, including Red Cross access, in violation of international law.
The initial run of the campaign collected over 2000 personal messages to Gilad and was viewed by thousands more people around the globe during a two week campaign run. Copied of the messages were also prepared for Gilad’s parents in the hope they will soon be able to give them to Gilad, once he is freed, even if the UN continues to fails him in the mean time. The UK campaign is creating increased awareness. In April 2011 a new phase of this campaign will be launched with greater invovlement from organisations around the world.